Ejiro Dafé shoots solely with a 50mm lens, so he was the ideal photographer to work with the Canon RF 50mm F1.8 STM first. "The 50mm focal length allows you to become more instinctive with your photography, but at the same time, because of the limitations it has in terms of its focal length, it challenges you to be more creative," he says.
London-based photographer and creative director Ejiro Dafé has a distinctive approach to his commissioned work: he only shoots with a single 50mm lens.
His 50mm lens photography journey began as a cash-strapped student: "I was studying advertising and spent my student loan on a Canon EOS 5D Mark III [now succeeded by the Canon EOS 5D Mark IV] so that I could shoot my own campaigns. I fell in love with photojournalism too, and the photographers I looked up to all shot with prime lenses. So I got the affordable little Canon EF 50mm f/1.8 II lens [now succeeded by the Canon EF 50mm f/1.8 STM] and visited other countries to photograph stories on the streets.
"I didn't intend to have that lens for long, but over time I got used to the angle of view. I liked the way that it came close to my field of vision and shooting with the lens became instinctive – I could look at something and know how it would line up as a shot. That gave me the confidence to shoot even more."
As his paid jobs built up, Ejiro upgraded to the Canon EF 50mm f/1.4 USM, followed by the Canon EF 50mm f/1.2L USM lens. His experience with and enthusiasm for the focal length made him a natural fit to become the first pro to use the Canon RF 50mm F1.8 STM, the most lightweight and low-cost standard lens in the RF range.